Sausage and Soft Power: How America's "Back-to-Basics" PR Campaign Hijacked the World Cup
Culture & Sports, Football, Soccer, America, Marketing, International Business, Business, Social Media, Society, Travel, Food, Influencers, Influencer Marketing, Politics Mr. Brown Culture & Sports, Football, Soccer, America, Marketing, International Business, Business, Social Media, Society, Travel, Food, Influencers, Influencer Marketing, Politics Mr. Brown

Sausage and Soft Power: How America's "Back-to-Basics" PR Campaign Hijacked the World Cup

The viral "stunned tourist" videos flooding social media during the 2026 World Cup were not what they claimed to be. Some were fiction. Many were paid for. All of them were telling a very specific story about which America gets marketed to the world — and which America never makes the frame.

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